BlackBerry To Bring Ads To BBM On Android and iPhone
It's exciting using BBM on Android and iOS devices, 10 million downloads in 24hrs is a testament to that and that's a good thing for the Canadian company, but not without a catch. The catch is the bad news but there's good news too.
If you have used BBM on BlackBerry 10 phones you would know that it has some features missing in the cross platform devices.
The good news is that BlackBerry has pledged to bring the missing features (BBM voice, BBM Channels etc) to Android and iPhone. Also, BlackBerry has pledged to keep making BBM on Android and iPhone free and better.
The bad news is that BlackBerry says advertising will be brought to BBM on Android and iOS devices.
Seeing the level of acceptance the messaging app as gained, its only logical that BlackBerry uses this swift popularity to monetize the app.
Generally, since the release of BBM to other platforms, the sale value of BlackBerry devices have dropped especially here in Nigeria and this may be reflected in other areas. In other to consolidate this, BlackBerry is using ads on BBM to compensate for the decline in its devices sales and value.
Will this idea, that is, placing of ads on BBM for Android and iOS be pleasant considering that Whatsapp, Kik and others don't have such?
Blackberry didn't say when this will begin but the word used is "soon".
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